Blogging is seen as one of the most important aspects of social media. Adding fresh content helps keep customers engaged. A new blog can be posted on Facebook and attached to a tweet. It can make a statement about your brand. It can start a conversation. It can inform and it can encourage more people to visit your site and return for the next episode.
The downside of blogging happens for many when, having decided that it is the way forward they sit in front of their keyboard. Suddenly they are confronted with memories. When was the last time they wrote something to be read? Was it at school or college? Was it any good? What did they write about? Oh yes, they were answering a question. Mmmm.
Then they realise that if they write something to be engaging it can't be bland. So it has to be opinionated. Whose opinions? Their own? The brand? What is the tone of voice? Should they be conversational, or more formal? Who should read it before it is published? What if they don't like it? Or they change it? What if they say something that their customers disagree with? And the boss goes ballistic?
Maybe the best thing is to not write a blog.
Maybe the best thing is to keep quiet.
No one ever got fired for not writing a blog.
A core problem is that while many of us sit in front of a keyboard, that does not mean that we are able to write. There is a skill and talent to writing. There are tricks of the trade. Using short sentences. Puntuation. Repetition - yes repetition. Alliteration adds an additional aspect to an article. Being able to present an opinion without SHOUTING. Asking questions. using quotations, and much more...
At Navajo we write blogs for our clients. We seek out topics of interest. We help establish a brand tone of voice. We post it, link it and push it out as far as possible.
So if you like this blog let me know, and if you don't let me know as well....