- 01 November 2011
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Author: Tim McKane
New business. Sales. Growth. All are central to success, and in today's climate, survival. So are you finding new customers? Or are you waiting for them to find you? The big opportunity in digital marketing is to generate inbound contact - and not rely on outbound calling. A single inbound call to your business is worth fifty outbound.
- 11 November 2011
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Author: Tim McKane
Google +1 has got 50 million people on board since June, but there is still a low level of awareness and understanding of what it is for, what it does, and why your company should create a page. Here are some initial thoughts.
- 29 November 2011
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Author: Tim McKane
Marketing has changed. No wait a minute. Marketing has changed again. Hold on...yes - there is goes - another change.
Inbound vs outbound, content marketing, digital media, user experience (UX), conversational, traditional, and more and more...
But central to all of the shift of power, from brands and media to customers and consumers. There are big conversations going on out there, and the real decision is whether you are in that conversation or being left out.