Elections across the Western world are seeing a decline in the number of people voting. Meanwhile the growth in social media continues to rocket...how can democracies use social media to create stronger political engagement?
- 13 May 2011
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Author: Tim McKane
Brands have been values on the balance sheet for many years now, based on awareness research, sales figures, advertising spend, PR coverage etc...With the huge shift of consumers to on line activity, the valuation of a brand now has to seriously consider the impact of social media
- 23 May 2011
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Author: Tim McKane
The social media buzz at the weekend did not need specialist software to monitor, as the case of the footballer trying to find a user of Twitter to sue for breach of an injunction has been all over the press, television and radio.
- 23 May 2011
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Author: Tim McKane
The social media buzz at the weekend did not need specialist software to monitor, as the case of the footballer trying to find a user of Twitter to sue for breach of an injunction has been all over the press, television and radio.
Offers and discounts are still there, but information and engagement are the top drivers. People who like brands like to get sneak previews, information, invitations and to feel that their time and support is valued and returned.