The conversation has already stopped...

2

  • 03 March 2011
  • Author: Tim McKane

Conversational marketing. The new big thing...facilitated by social media channels including Facebook and Twitter. Engaging the customer. Creating brand friendships. And already brands and marketeers are messing it up....

6 Reasons Why Social Media is the New Television

2

  • 09 March 2011
  • Author: Tim McKane

In the 1950s the arrival of television shocked and surprised the moguls of the Hollywood film industry...long standing advertising agencies are facing social media with the same enthusiasm...here's why..

Social Media - The Most Powerful Business Tool Ever?

2

  • 20 March 2011
  • Author: Tim McKane

There are many claims being made for social media. Lots are based on the numbers - Facebook being the third largest country in the world - Twitter starting and continuing revolutions - but the most important aspect is only starting to be recognised...as the most powerful business tool ever developed!

Walking on Grass

2

  • 25 March 2011
  • Author: Tim McKane

Golf is addictive. It turns relatively normal people into strange creatures who don odd colours and shapes of clothing and spend hours walking after a small ball that they then hit further away again...but why? I have a theory that the addiction is not to the game, but to walking on grass. We get few opportunities to walk on grass, yet for the majority of our evolution we walked on grass. Recently archaeologists revealed that roads have been around since around 100 BC. That means grass was our main form of transport for millions of years, and golfers have found a way back. SO why has social media become so popular..?

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