Social Media Didn't Kill the Video Star

2

  • 06 June 2011
  • Author: Tim McKane

It is amazing how inexact predicting the future is, as the weather forecasters will no doubt understand, but it is the law of unintended consequence that is most surprising.

Brands need a social media intervention

0

  • 13 June 2011
  • Author: Tim McKane

As predicted in the blog at the end of last year, the social media backlash is starting. News stories about people in the original social media countries, including the US and Canada, dropping off the social media channels are being taken up with a vengeance by the told you so brigade. Brands had better be careful not to kill the  golden goose. Brands not getting it right, not understanding that the world has changed, and trying to take a short term advantage of the growth in new media.

Blogging - Easy to say - not so easy to do...

4

  • 23 June 2011
  • Author: Tim McKane

Blogging is seen as one of the most important aspects of social media. Adding fresh content helps keep customers engaged. A new blog can be posted on Facebook and attached to a tweet. It can make a statement about your brand. It can start a conversation. It can inform and it can encourage more people to visit your site and return for the next episode.

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