B2B Spending on Social Media to Explode

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  • 01 June 2010
  • Author: Tim McKane

Businesspeople are people too.

Despite social media marketing's sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.